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HP Ambassador Serena Williams Unveils New Notebooks

Monday, March 10, 2008

ONE MORE ACE: Tennis star Serena Williams (centre), along with Satjiv Chahil (left), Senior Vice President and Ravi Swaminathan, President, Personal System Group, Hawlett Packard Company launching the HP’s latest Notebook in New Delhi on Monday.

NEW DELHI: Hewlett-Packard (HP) on Monday unveiled three new notebooks, priced between Rs. 46,990 ($1,163 USD) and Rs. 54,990 ($1,361 USD). The three HP Pavilion notebooks, launched by HP’s worldwide brand ambassador and leading tennis player Serena Williams, have been designed keeping in mind consumers’ personal styles and design preferences.

The two limited edition HP Pavilion entertainment notebooks, ‘dv2700’ and ‘dv6700,’ have been priced at Rs. 46,990 ($1,163 USD) and Rs. 54,990 ($1,361 USD), respectively, while the ‘dv2800’ Artist edition notebook will cost Rs. 53.990 ($1,337 USD).

Addressing a press conference here, HP India President (Personal Systems Group) Ravi Swaminathan said: “HP was the first notebook manufacturer to offer a signature in-mould HP imprint design for its consumer notebook PCs.

The HP Imprint designs are a reflection of HP’s commitment to consumers’ personal styles and design preferences. They are also a reflection of how style and personal expression are a part of today’s consumers’ digital lifestyle.”

To further strengthen the leadership with an aggressive ‘Go-to-Market’ strategy, HP India would expand its retail footprint across 600 cities and expand the retail partner network to over 6,000 by the end of 2008.

Posted by Shelia

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