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WTA Tour's Contract Extension With Sony Ericsson Drops Title Sponsorship Rights

Tuesday, March 16, 2010

ST. PETERSBURG, Fla. (AP) — The WTA Tour has reached a contract extension with Sony Ericsson that continues their relationship through the end of 2012 but drops the mobile phone company as a title sponsor of the women's tennis tour.

In 2005, Sony Ericsson became the global title sponsor for the WTA Tour under a US $88-million, six-year deal due to expire at the end of 2010. Now the circuit's name will just be "WTA Tour."

Sony Ericsson also no longer will have the title rights for the tour's season-ending championships.

Financial terms of the extension were not announced, but the tour said the "net profitability" will be the same as under the prior deal.

The new agreement is to be announced formally Monday.

Posted by Shelia

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