Saturday, August 20, 2011
ROME, Italy - The WTA unveiled a new global ad campaign with the tagline "Strong is Beautiful", featuring 38 current and next generation stars of the sport. The campaign includes TV, print and digital ads along with social media applications and will be unveiled across 80 markets over the next two years.
Drawing upon athleticism and grace - a unique combination that has turned the stars of the WTA into the most recognizable and followed female athletes on the planet - the campaign places the personal stories, pressures and dreams of the players front of stage. The creative is designed to support the WTA's efforts to establish a deeper engagement with fans around the world and to promote both the sport's next generation of players along with current established names.
In addition to a WTA driven media campaign to promote women's tennis and the WTA Championships in Istanbul, the advertising is expected to be utilized by WTA events around the world, establishing a unified promotional message.
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