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Steve and Barry's Website Prepares To Showcase 'EleVen'

Friday, November 9, 2007

The exclusive "EleVen" line designed by Venus Williams will debut on November 15, at Steve and Barry's Department store. The Steve and Barry's website currently displays this grand 'EleVen' insignia. I'm looking forward to it!

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Posted by Shelia
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Venus Brand 'EleVen' Debuts Mid-Month

Saturday, November 3, 2007

As has been talked about for some months now, and Venus has been displaying at various tennis tournaments, the clothing and athletic shoe brand 'EleVen' by Venus Williams will debut the middle of this month at Steve and Barry's Department Store.

On a scale of 1 to 10, Williams boasts, "It's a step above the best." EleVen debuts Nov. 15; nothing is over $20.

More millionaire athletes are joining this anti-Nike movement. Chicago Bulls center Ben Wallace will release his $14.98 Big Ben shoe under the Starbury label on Nov. 5. In a true coup, Steve & Barry's also signed tennis star Venus Williams to market a line of shoes and clothing called EleVen.

Source -- Time Magazine (For the full article, click here.)

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Posted by Shelia
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Venus Feeling Good and Playing Fine

Saturday, September 1, 2007

Decked out in yet another ensemble from her new 'EleVen' line of clothing, 27-year old American Venus Williams took her high-power game to Alona Bondarenko of the Ukraine and easily defeated her by a score of 6-1, 6-2. Venus now advances to the round of 16. In her post match interview, Venus had a few things to say.

"I just want to take that experience from Wimbledon and bring it here."

"I've done it a couple of times here before and I want to do it again."

"I definitely would like to have a higher first-serve percentage, but it's not something I'm worried about," she said. "I still feel like I can get my serve in. My second serve nowadays has a lot of kick. So it was a good day."

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Posted by Shelia
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Venus Owned Olaru

Thursday, August 30, 2007

Venus Williams shed her more fashionable designer 'EleVen' duds from opening night and put on some stylish work clothes from her 'EleVen' line -- look out ladies! She also brought a new male with her, and she's got him in the bag. I'll tell you about him in a sec.

Poor Ioana Raluca Olaru of Romania probably new that her chances were slim from jump street. She definitely found out once the match started. While Venus did not begin the match with the precision that she played with in Monday night's match, she was still relentless. Venus wrapped up her victory in 69 minutes with a score of 6-4, 6-2.

In her post-match interview, Venus used fightin' words. She stated, "I have to work hard to keep my weight on. I'd be even thinner if I wasn't playing tennis. Probably be modeling somewhere. . . ." Grrrrr. She didn't have to say it out loud.

Continuing the interview when asked what she might be doing if she were not playing tennis, Venus stated, "At least if I wasn't even doing anything super special, I would feel special. I've always felt really good about me. So that's what really counts."I like my style. I just like who I am. I'm comfortable with that. So whether or not I was working at a desk job, I would feel like I was a special person." You are a special person Ms. Williams and we think you're pretty great too!

Now, on to this Harold fella. Oh, did I forget to mention that Harold was a five-month old Havanese puppy? Just after her win, she walked toward the locker room carrying a big purse. It was a doggie bag -- for real. Venus received Harold after her Wimbledon win this year. Harold's got the good life in the bag.

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Posted by Shelia
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Venus and Serena Earned a Lil' More R-E-S-P-E-C-T as They Continued the Tribute to Althea Gibson With Match Victories

Tuesday, August 28, 2007

After the festivities both Venus and Serena Williams played their first round matches.


Venus kicked it off by whipping the snot out of her opponent (all kinds of ugliness) Kira Nagy of Hungary in straight sets 6-2, 6-1. Ms. Kira was hearing 120 something mph serves whiz by her head all night. Venus lost focus for a bit after she slipped and fell in her snazzy new "EleVen" sneakers that matched her really cute outfit, and gave up 3 games during the match. Other than that, it was a fairly uneventful match.


Up next, baby sis' Serena's match was another story. Her opponent, Angelique Kerber of Germany came to play. She put up a real scrape in the first set, giving Serena all kinds of trouble. She continued it into the second set and made our girl work. Serena got so frustrated during the match that she tore off a cute little blow that was attached to her dress. Now we all know that Serena has a second gear that none of the other players have, so of course she shifted into it and won the match in straight sets 6-3, 7-5.

She too had on a great looking black with pink accessories ensemble. Very dainty.

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Posted by Shelia
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On a Scale of One to Ten, Venus Williams is "EleVen"

Thursday, August 23, 2007

Not surprisingly, Venus Williams has been signed by Steve & Barry's and has agreed to create 'EleVen', an exclusive range of sports and loungwear for the US retailer. The 120-piece range will include a variety of sneakers, velour tracksuits, fleece jackets, graphic tees, sports socks, bras and accessories. Once again, all items will be priced $20 or less with Venus expected to preview her collection during next week's U.S. Open tournament. To preempt its official launch in November, Steve & Barry's is producing 100 pairs of EleVen court shoes ($14.98) which will be available this Friday from their Manhattan Mall on a first-come, first-serve basis. Steve & Barry’s unveiled EleVen at a promotion today at their Manhattan Mall store in New York, with Williams in attendance. Once launched, the line will have a dedicated EleVen section within Steve & Barry’s locations.

Venus will appear in marketing and make personal appearances; a dedicated web site will link from http://www.steveandbarrys.com/

Based upon the few pieces on display with Venus in the above photo, the line looks rather stylish to me and the price certainly is right. My only concern would be fabrics at such a low price. However, if fabrics are complimentary to the styles and with the low cost, Miss "V" and Steve & Barry's may have a hit on their hands.

The genesis of the brand name "EleVen?" It was selected for two reasons, Venus explained: Her childhood address in Compton, California included 11, plus the number means going beyond the classic "top ten. Eleven can be better than the best."

Venus has been preparing herself for just such a moment. Over time she has attended fashion classes. She's on track to receive a degree from the Art Institute of Fort Lauderdale at the end of the year. That education has positioned her for the development and vision of EleVen, she said. "It's helped me understand style, color, design history, putting seams in the right place."

In an interview Howard Schacter, Steve & Barry's chief partnerships officer stated, "Venus brings to us an ideal combination of characteristics that we know will result in a grand slam--pun intended. It was about an opportunity to tap into her fashion passion and education and apply it to a line of clothes which will also be affordably priced."

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Posted by Shelia
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