The ATP Wants You To 'Feel It'

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The ATP Wants You To 'Feel It'

Saturday, February 16, 2008

The ATP unveiled its dramatic new advertising campaign - ‘FEEL IT’ - on the eve of the BNP Paribas Masters. The multi-million dollar campaign, featuring ATP stars including Roger Federer, Rafael Nadal, Novak Djokovic, Andy Roddick, Andy Murray and James Blake, showcases the sport’s core values as a one-on-one gladiatorial battle, full of intensity and passion. Developed following extensive consumer research, ‘FEEL IT’ pre-launched at the BNP Paribas Masters and will be rolled out globally throughout 2008.