MEDIA ADVISORY
USTA LAUNCHES 10 AND UNDER TENNIS HOME COURT CHAMPIONSHIP SWEEPSTAKES
In Support of First Lady Michelle Obama’s “Let’s Move!” Campaign, the USTA Will Be Giving Away a Free Home Tennis Kit Daily
from April 1, 2011 through September 15, 2011
Grand Prize Winner to Receive Ultimate Family Trip for Four to the 2012 US Open
WHITE PLAINS, N.Y., April 8, 2011 – The USTA announced today an online sweepstakes to promote the game of tennis to the parents of young children. The 10 and Under Tennis Home Court Championship Sweepstakes launched on April 1 and will conclude on September 15, 2011.
The USTA will be giving away one free home tennis kit daily during the 168-day-period. Additionally, the Grand Prize winner will receive the ultimate family trip for four to New York City, including four tickets to the 2012 US Open in Flushing Meadows, Queens. To enter, please visit www.10andUnderTennis.com.
The 10 and Under Tennis initiative is part of an ongoing effort to encourage young people across the country to get active and start playing the sport. Similar to other youth sports where equipment and playing fields are scaled-to-size for kids, 10 and Under Tennis, utilizing the QuickStart Tennis play format, gives children age 10 and under the chance to achieve immediate success.
These monumental changes to the sport make tennis more fun for kids by allowing them to learn and develop their skills in an enjoyable way, increasing the likelihood that they will continue to play and continue to improve. With lower-bouncing balls and shorter, lighter racquets sized right for each child, one can play in the driveway or on the blacktop – no courts required.
WHO: The United States Tennis Association
WHAT: Enter the 10 and Under Tennis Home Court Championship Sweepstakes for a Chance to Win a Free Home Tennis Kit and the Ultimate Family Trip for Four Including Four Tickets to the 2012 US Open
WHEN: April 1, 2011 through September 15, 2011
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The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. USTA Serves, the National Charitable Foundation of the USTA, provides financial support for disadvantaged youth and people with disabilities through tennis and education programs. For more information on the USTA, log on to usta.com.
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