OUR PROUD TRADITION Of EXCELLENCE DEFINES US

OUR PROUD TRADITION Of EXCELLENCE DEFINES US
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USA Today Goes Courtside With Serena Williams At The Australian Open

Wednesday, January 28, 2009

I woke up Wednesday morning at 3 a.m. to watch history. I was thinking: How am I going to see the inauguration, I am all the way in Australia? But I knew that I wanted to see history. And I did. Wow! All the people there standing there to watch President-elect Barack Obama become president was simply breathtaking. All these people bringing their little kids to see something they won't remember, but yet having the ability to say they were there. I was not there, but I felt and saw every moment.

Being here in Australia for the Aussie Open is the only reason why I was not there. Tennis makes the athletes travel so much. We travel 11 months out of the year on the Sony Ericsson WTA Tour, but I get such a rush and such a joy out of traveling to six continents while doing something I love — playing tennis.

My first-round match here was one I will remember. I was told it was over 115 degrees on the court. It was so hot that I forced my breathing to become shallow, to not over-extend too much energy gasping for air. My throat was clogged with dryness. I was desperate for water before the allotted two-game break and remember telling myself, "Serena, after this point you get some water." Indeed I did get water only to restart in the dry, excruciating heat.

I looked over at my opponent (Yuan Meng of China) while on the changeover to see how she was handling it, and she seemed to have succumbed to the heat. She was bent over with her head between her knees trying to keep cool. Finally after an hour and 20 minutes it was over. I won, but you did not see the usual Serena Williams after-match celebration. Just the Serena "happy to have won" and even happier to run out of the heat. What was even more interesting is that not 20 minutes after my match was finished the temperature dropped 20 degrees. Can you believe it? I always say if it weren't for bad luck I would not have any luck at all! LOL. I like to believe that someone or something wants me to be ready for the long haul. Hmmm.

Off the court has been a challenge. You see I am doing so many things it's simply crazy. I don't know how I manage it. I love to write, and I am in the middle of writing a book about my life. Now wait — this is not a memoir with a "capital M," it is actually a mix with a motivational piece. I have gone through so many things in my yet-young life, but I love helping people and I would love to have the opportunity to motivate others. So just this week I got a package of 500 pages of the book redone that I have to reread, re-mark up and rewrite. I love to be 100% hands on, but it's so much that I think that it's intimidating me! I want people to read my book and be motivated and laugh their hearts out when they read. So every night I write a bit more and correct more of the work. It's hard work, but in the end I hope it will be worth it.

That is just one of the things that I am doing. Also this week I got a massive package from my new clothing line which I will be debuting in April on HSN called the Serena Williams Signature collection. I just did a photo shoot, and I have to go through all of the photos which is over 2,000 of the ones I like, dislike, what to use, where and more! What a task!

I am debuting a jewelry collection, a handbag collection and some apparel. I am so excited to be doing this because I love fashion and I love clothes. I went to fashion school to learn to be a better designer for more than two years! Finally it seems like my diligence is paying off. What I love most about this collection are the price points. I want them to be competitive so everyone can look good, and not pay thousands of dollars to do so!!

I feel so blessed and so honored to have the opportunity to do different things.

Venus and I are also playing doubles, too!

I am sitting in the locker room right now just before we go onto the court for our game (a first-round victory against Svetlana Kuznetsova and Nadia Petrova), but I'm thinking now I should get ready to play — besides Venus is giving me the eye, and all little sisters knows when big sisters give you the eye, you better do what they want you to do.

With that being said I must go until next time!


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Serena Moves On, Tsonga Moves Out

Tuesday, January 27, 2009

~~Australian Open Quarterfinals~~


American Serena Williams was overheated, playing poorly and going downhill fast during the first set of her match against Russian Svetlana Kuznetsova, and then...they closed the roof. Much to the delight of Serena and the dismay of Kuznetsova, the lower temperature on the court allowed Serena to heat up and turn the quarterfinal match around.

At the time that the Australian Open officials decided to close the roof, the temperature on the court was a reported 107 degrees. As the roof was being closed, fans held up individual homemade signs that collectively said, "thank you for closing the roof."

Serena said later, "I was in like an out-of-body experience."

"I felt I was watching someone play in a blue dress, and it wasn't me, because it was so hot out there." "And I kept trying to tell myself that it's not hot, you know."

"But it got hotter ...."

After losing the first set, Serena was able to come back, take the second set and go on to win the match 5-7, 7-5, 6-1.

Serena is scheduled to play another Russian, Elena Dementieva, in her semifinal. When asked what she thought about being the only non-Russian in the semifinals Serena responded, "I guess it's me against the Russians."




On the other hand, over on the men's side, big Jo-Willy seemed to be out of gas from the very beginning of his match. Frenchman Jo-Wilfried Tsonga never was able to get a strong hold onto the match. Spaniard Fernando Verdasco, much to my surprise, was strictly business on the court last night. Verdasco ws energized and focused throughout the match and had an answer for nearly everything that Tsonga threw at him.

Verdasco defeated the 2008 finalist 7-6 (7-2) 3-6 6-3 6-2.


Photos by Getty Images


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Blake Hits Wicked Shots, Insufficient To Topple Tsonga; Monfils Out, Serena Survives

Monday, January 26, 2009

~~AUSTRALIAN OPEN ROUND OF 16~~


Frenchman Jo-Wilfried Tsonga continues to prove that he's the man with the plan. Tsonga came out on fire and ready to go toe-to-toe with American James Blake. Blake got in some impressive shots throughout the three sets, but never really had Tsonga in any danger.

Tsonga showed visions of the impressive play that took him to the final of the Australian Open in '08. This straight set 6-4, 6-4, 7-6 (3) win places Tsonga into the quarterfinals.


American James Blake attempted to figure out what to do to defeat the Frenchman, but it was not to be. Although Blake was hitting terrific shots throughout, he never really seemed to be sufficiently motivated to bring Tsonga down. So, he went down.


This was retirement Sunday, and one of the retirements occurred during the Serena Williams and Victoria Azarenka of Belarus match. Azarenka had won the first set 6-3, and at 2-4 in the second set, Azarenka began experiencing dizziness and called for the trainer. Serena also called for the trainer to look at her ankle. Azarenka was taken off court and treated.

The two resumed the match but Azarenka's health continued to worsen. After a really weak swing at the ball she began to cry, covered her face, walked to the net and retired from the match. Serena seemed to be very concerned and supportive as she spoke with Azarenka.

Serena said, “honestly, I got worried. I was like, ‘Oh, my goodness.’ Because she started like walking really slow. The last thing she would want to do, to me, would be fall. It was just weird.”

“Hopefully she’ll be okay. She’s young, so she will have plenty of opportunity to do better.”

This retirement win places Serena into the quarterfinals.


I'm not quite sure what happened during Frenchman Gael Monfils' match with his friend and fellow Frenchman Gilles Simon. Monfils seemed to be playing just fine, but at 6-4, 2-6, 6-1, Simon leading, Monfils retired with a wrist injury. The two Frenchmen came to the net with Simon showing a lot of concern for his friend.

Simon said, "well, you never want to win like this. It's already strange when it's another player, but when it's a friend like Gael it's more difficult."


Photos by Getty Images

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James Blake Signs With Fila

Jame Blake Marquee BillingYou may have noticed American James Blake out of his Nike duds and into Fila clothing during the Australian Open, well it's because sportswear brand Fila has signed the tennis star to develop a collection of men's apparel and footwear, the company has announced.

Fila said Blake would collaborate with its design team to create a co-branded collection which would form the basis for the development of a long-term licensing business for Blake.

The collection, yet to be named, will encompass tennis, golf, fitness and lifestyle apparel, plus footwear and accessories for men. Other product categories will also be explored "as opportunities arise", Fila said.

The collection will be launched with a limited range of tennis and fitness apparel just before the U.S. Open in New York later this year, before its full launch for the spring/summer 2010 season.

Blake will also wear Fila-branded or co-branded apparel and footwear exclusively on court, and will be featured in the company's global marketing efforts.

He has been wearing Fila's Collezione Apparel Collection and the Fila Alfa shoe at the Australian Open.

"We are delighted to have the opportunity to work with an athlete of James Blake's calibre," said Gene Yoon, chairman of Fila.

"We are certain that through our collaboration with James, we will create a range of products that combines the rich style of our historic brand and James' active and sophisticated lifestyle."


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Serena Williams Co-Founds MISSION Skincare (TM): Athlete Engineered Skincare That Benefits Charity

NEW YORK, Jan. 23 /PRNewswire/ -- MISSION Skincare(TM), the first and only line of athlete-engineered skincare(TM) products, is pleased to announce that tennis superstar, Serena Williams, has joined the rank of some of the world's most-esteemed athletes as a Co-Founder of the brand. MISSION Skincare(TM) products are designed and tested by elite athletes in all areas of sport to help them and active consumers everywhere prepare, perform and recover in training, competition as well as in everyday activities.

MISSION Skincare(TM) is the brainchild of entrepreneur Josh Shaw, who founded the company in 2007 after meeting ultra-endurance runner Charlie Engle and hearing firsthand of the void in the marketplace for effective, functional and innovative skincare solutions. Serena Williams will join an impressive list of co-founders that includes 2-time league MVP Steve Nash, 2-time gold medal soccer player Mia Hamm and basketball phenom Carmelo Anthony among others. In addition to working closely with athletes in product innovation, MISSION Skincare(TM) proudly supports the charities of its partners and athletes.

"I'm excited to join MISSION as Co-Founder and partner. I've always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin. When I learned about MISSION and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company!" said Serena Williams.

"Serena is the definition of MISSION. Her high performance lifestyle on and off the court, coupled with her sincere passion for giving back, makes her the ultimate MISSION partner. I'm honored to have her on board with us as we change the face of skincare as we know it today," said Josh Shaw, Founder and CMO.

The deal was negotiated by Serena's agent, Jill Smoller of William Morris Agency, and Serena's attorney, Keven Davis, ESQ. of Garvey Schubert and Barer.

The MISSION Skincare(TM) starting lineup includes Facestick SPF 30, Lip Protector SPF 20, Foot Cream, Anti-Friction Cream, After-Sun Revive Gel and Lip Balmers. The products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are irritant and animal-cruelty-free. Additional product launches are scheduled for 2009.

MISSION Skincare(TM) is available at select sports specialty retailers including Champs Sports, Lady Foot Locker and Vitamin Shoppe, as well as at www.missionskincare.com.

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Venus And Serena See Victory And A Bare Bottom

Saturday, January 24, 2009



During the second round of their Australian Open doubles match, American sisters Venus and Serena Williams got a little more than they bargained for. During one of the changeovers, a "gentleman" clothed only in a t-shirt streaked out onto the court and danced around for roughly a minute much to the hilarity of Venus Williams. The surprised look on her face followed by laughter was priceless. Serena gave the guy the side eye and occasionally peeked at him.

Continuing to laugh at what she had seen, Serena said in an interview, "I just thought, my eyes, my innocent eyes."

"First, I saw him jump over and then I noticed he didn't have underwear on," Williams said after her third-round singles victory over China's Peng Shuai. "I thought, 'OK, I must be seeing things.'

"He ran out on the court. I was thinking, 'I hope he doesn't come,' because he was pretty close to me and V. I was like, 'I hope he doesn't come, he's too close.' Then I thought, 'This is crazy.' Doesn't really happen too much."

On why the man was allowed to be on the court for as long as he was, Australian Open officials stated, "The focus of the on-court security team is always on player protection. They are instructed not to chase offenders as their focus at all times must remain on the players. The on-court actions of the security personnel reflected this focus on player protection."

After the rump shaker left the court, the sisters went on the do what they came to do and defeated Japan's Ayumi Morita and Germany's Martina Muller 6-3, 6-3.

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Serena, Tsonga, Blake And Monfils Into The Australian Open Round Of 16

American Serena Williams still doesn't feel like she's at her "A game," but she's certainly bringing more than her opponents can handle. Serena took out China's Peng Shuai 6-1, 6-4.


Frenchman Jo-Wilfried Tsonga continued to over power his opponents. Tsonga knocked out Israeli Dudi Sela 6-4, 6-2, 1-6, 6-1.


American James Blake played a great match against Russia's Igor Andreev. Blake was a man on a mission and defeated Andreev 6-3, 6-2, 3-6, 6-1


Frenchman Gael Monfils was a bit more of his acrobatic self in his match against Spain's Nicolas Almagro. There was a lot of drama in this match, Almagros was not satisfied with a number of the calls. At one point Monfils sat down while waiting for Almagros to hash it out with the officials. Unfortunately all of that griping did not help Almagros' cause, he was defeated 6-4, 6-3, 7-5.


Photos by Getty Images


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"One Moment In Time"

Friday, January 23, 2009


Time Magazine has posted some behind the scenes candids that photographer Callie Shell took prior to the inauguration. This photo in particular caught my attention and the lyrics to Whitney Houston's "One Moment In Time" came to mind. I'd thought I'd share them here.

Each day I live
I want to be a day to give the best of me
I'm only one, but not alone
My finest day is yet unknown
I broke my heart for every gain
To taste the sweet, I faced the pain
I rise and fall,
Yet through it all this much remains

I want one moment in time
When I'm more than I thought I could be
When all of my dreams
Are a heart beat away
And the answers are all up to me
Give me one moment in time
When I'm racing with destiny
Then in that one moment of time
I will feel, I will feel eternity

I've lived to be the very best
I want it all, no time for less
I've laid the plans
Now lay the chance here in my hands

Give me one moment in time
When I'm more than I thought I could be
When all of my dreams
Are a heart beat away
And the answers are all up to me
Give me one moment in time
When I'm racing with destiny
Then in that one moment of time
I will feel, I will feel eternity

You're a winner for a lifetime
If you seize that one moment in time
Make it shine

Give me one moment in time
When I'm more than I thought I could be
When all of my dreams
Are a heart beat away
And the answers are all up to me
Give me one moment in time
When I'm racing with destiny
Then in that one moment of time
I will be, I will be, I will be free

I will be, I will be free

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