Black Tennis Pros

EAST HANOVER, N.J. (Aug. 17, 2011) – After months of rumors, speculation, and excitement, the most anticipated cookie on the planet has finally arrived.

In early May, word of the yet-to-be released TRIPLE DOUBLE OREO cookie reached the Internet and within hours, OREO fans were buzzing throughout social media about this new take on the iconic cookie.   At long last, the wait is over.  The TRIPLE DOUBLE OREO cookie, which combines two layers of OREO creme, one chocolate and one original, with three layers of crunchy, chocolaty OREO cookies, is available in stores nationwide.

“Our fans’ passion and enthusiasm has challenged us to raise our game. With the TRIPLE DOUBLE OREO cookie, we set out to take OREO to another level by adding a new twist,” said Jessica Robinson, associate director of consumer engagement, Kraft Foods. "We are looking forward to engaging with OREO fans as they share their twisting, licking and dunking moments with the new TRIPLE DOUBLE OREO cookie.”

One Global Cookie, Many Unique ‘Twists’

The new TRIPLE DOUBLE OREO cookie is another way in which OREO is creating fun new ways for people to enjoy the moment of childlike delight when twisting, licking and dunking an OREO cookie in milk.  This iconic ritual is enjoyed throughout the world, from the United States to France to China.  In fact, the TRIPLE DOUBLE OREO cookie is a new twist on Argentina’s OREO “x3” (pronounced “Por Tres”) cookie, introduced in 2010.  Similar to the TRIPLE DOUBLE OREO cookie, the OREO x3 features three layers of cookie, and two layers of creme.



“The birthplace of OREO is America, but it’s one global cookie,” says John Ghingo, senior director of global marketing, OREO.  “We’re excited when we can take a popular idea in one country and share it with other OREO fans around the world.  It’s ideas like this that have made OREO the world’s favorite cookie.”

Team DSRL and OREO Fans Tackle TRIPLE DOUBLE OREO Challenge

To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O’Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.  New OREO Double Stuf Racing League TV advertising will begin airing in early September.  DSRL veteran Shaquille O’Neal loves the challenge that the new cookie poses to his team, and wants to know if OREO fans are game.

“Now that I am retired I can spend more time perfecting my twist, lick and dunk skills, and with an added layer of creme and a third cookie, it’s clear that I am going to need the practice,” said O’Neal.  “I am obviously the dunking expert, but I am working with the rest of Team DSRL to figure out the best way to compete with the TRIPLE DOUBLE OREO cookie.”

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EAST HANOVER, N.J., Jan. 8 /PRNewswire-FirstCall/ -- It may be the season for New Year's resolutions, but the Williams sisters still enjoy their favorite snack-cessories. Fashion-minded tennis champions Venus Williams and Serena Williams are working with Nabisco 100 Calorie Packs to show people everywhere what it means to snack with style.

Together with the brand, Venus and Serena are launching a new "Diet Like A Diva" contest - a national search to find people who add fun and flair to their snacking routine. Maintaining a "Diet Like a Diva" is a way to enjoy your snacks, while still watching your portions.

With 16 varieties, the Nabisco 100 Calorie Packs line of portion-controlled snacks, including the new Yogurt Flavored Pretzels (on shelves this month), makes snacking fun and convenient.

"Nabisco 100 Calorie Packs make it a cinch to stay on track, whether I'm at home or on the road heading to a tournament," said Venus Williams. "And, enjoying the classic snacks we all know and love, like Oreo Mini Cakesters and Chips Ahoy Fudge Drizzle Cookies, is what living like a diva is all about."



The Champion of Snacking Ideas

Beginning today, savvy snackers can log on to DietLikeADiva.com to submit a video about how they add fun and flair to their sensible snacking routine. Eight winners will experience a glamorous fashion photo shoot with the tennis superstars this March, featuring the latest in fashion and snacking. The photos will be featured in a spread in several Conde Nast publications.

"I know there are women out there like me who are living life to the fullest and aren't interested in depriving themselves of tastes they enjoy," added Serena Williams. "I think it's going to be great to see who enters and I know Venus and I will have a blast with the divas in March!"

Game, Set, Match, Snack

The key to living sensibly within your diet, while making it fun, is to have snacking options that fit an on-the-go lifestyle. The Nabisco 100 Calorie Packs line of stylish snacks features 16 different varieties. From savory to sweet to a combination of both, there's something for everyone.

"Nabisco 100 Calorie Packs continue to be the trendsetter for sensible snacking," said Steve Siegal, senior brand manager for Nabisco 100 Calorie Packs. "Venus and Serena embody women who know what it's like to snack with flair, and with the contest, we look forward to learning how Nabisco 100 Calorie Packs enable others to do the same."

Those interested in knowing more about what it means to "Diet Like a Diva" and to enter the contest through Feb. 10, 2010, can visit www.DietLikeADiva.com. The new site is packed with tips, videos with the Williams sisters, a monthly sweepstakes and more. Become a fan of www.facebook.com/Nabisco100Cal.

Diet Like A Diva



Divas On Fitness



Divas On Snacking



Divas On Divas

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Famous Twist, Lick and Dunk Duos Helped Train Ten Lucky Lickers On How to Win An Oreo Lick Race As They Competed For Part of $10,000 Prize

West Palm Beach, Fla. (April 24, 2009) – Oreo Double Stuf Racing League (DSRL) pros Peyton and Eli Manning and Venus and Serena Williams put their “sibling rivalry” aside to help two teams of finalists (10 winners total) hone their twisting, licking and dunking skills in a race to $10,000, split evenly among their teammates.

Two teams of “lucky lickers” – the Oreo Twisters and Oreo Dunkers – participated in an Oreo DSRL training session with the veteran leaguers Peyton and Eli Manning and Venus and Serena Williams. The teams then proceeded to go head-to-head to lick-off in their competitive event in West Palm Beach, Fla.


The Oreo Twisters claimed the title of the new DSRL consumer champions, with Brian Posik, a 20-year old student of Spotswood, N.J. leading the team to victory by being the first to twist, lick and dunk his Oreo Double Stuf cookie and drink his glass of milk the fastest. Each of the five members of the winning team took home $2,000 and earned “cookie bragging rights” to family and friends.

“Being able to train with the Williams on how to do an Oreo Double Stuf lick race was the ultimate Oreo and milk moment for me,” said Posik. “We learned a lot about friendly competition and, of course, we look forward to sharing our winning techniques with others thanks to our win!”

“As a professional athlete who is always striving to play his best, it was fun to switch sides and play ‘coach’ for a change,” said Eli Manning.



“We’ve really enjoyed working with the Mannings as part of the Oreo DSRL campaign so this was a great opportunity to come together, continue that fun, friendly and competitive experience and share it with other DSRL fans,” said Serena Williams.

The 10 finalists were divided randomly into two teams for the event. In addition to Posik, the winning team, the Oreo Twisters, included four other “lucky lickers” who shared in the prize:

Bridget Hutchinson of Haskell, N.J.; Harriett Brown of Rockford, Ill.; Matt Kouba of St. Charles, Ill. and Debbie Seavey of Newton Square, Penn.

About the Oreo DSRL Instant Win Promotion

In January, Oreo launched the DSRL instant win game in specially-marked packages of Double Stuf OREO, online and over the radio airwaves. Five DSRL fans were selected to be one of the “lucky lickers” to participate in the final competition from a nationwide on-package / online promotion. The other five “lucky lickers” competed in Oreo lick races as part of radio promotions in select markets and the fastest moved on to the finals in Florida.

More About the Oreo DSRL League

Since its launch in 2008 with Peyton Manning and Eli Manning, the Oreo Double Stuf Racing League continues to grow. Venus and Serena Williams joined in mid-2008 and challenged the Mannings for DSRL supremacy, thus creating the “Ultimate Sibling Rivalry.”

In 2009, the DSRL welcomed its first official sponsor, AstroTurf®, a company with a long history of supporting professional sports. At this year’s DSRL competition, both teams licked-off for the first time on an official DSRL field, custom-made by AstroTurf®.

Twisting, Licking and Dunking Tradition

The Oreo DSRL is a fun activity that family and friends can enjoy together. The only real “equipment” needed is an Oreo Double Stuf cookie, a single glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the crème. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins!

For more information on the Oreo Double Stuf Racing League and to become an official member of the league, visit www.DSRL.com.

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