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Williams Sisters Serve Up Fashionable Snacking With Nabisco 100 Calorie Packs

Friday, January 8, 2010

Black Tennis Pro's Venus and Serena Williams Diet Like A Diva
EAST HANOVER, N.J., Jan. 8 /PRNewswire-FirstCall/ -- It may be the season for New Year's resolutions, but the Williams sisters still enjoy their favorite snack-cessories. Fashion-minded tennis champions Venus Williams and Serena Williams are working with Nabisco 100 Calorie Packs to show people everywhere what it means to snack with style.

Together with the brand, Venus and Serena are launching a new "Diet Like A Diva" contest - a national search to find people who add fun and flair to their snacking routine. Maintaining a "Diet Like a Diva" is a way to enjoy your snacks, while still watching your portions.

With 16 varieties, the Nabisco 100 Calorie Packs line of portion-controlled snacks, including the new Yogurt Flavored Pretzels (on shelves this month), makes snacking fun and convenient.

"Nabisco 100 Calorie Packs make it a cinch to stay on track, whether I'm at home or on the road heading to a tournament," said Venus Williams. "And, enjoying the classic snacks we all know and love, like Oreo Mini Cakesters and Chips Ahoy Fudge Drizzle Cookies, is what living like a diva is all about."

Black Tennis Pro's Venus and Serena Williams Diet Like A Diva

The Champion of Snacking Ideas

Beginning today, savvy snackers can log on to DietLikeADiva.com to submit a video about how they add fun and flair to their sensible snacking routine. Eight winners will experience a glamorous fashion photo shoot with the tennis superstars this March, featuring the latest in fashion and snacking. The photos will be featured in a spread in several Conde Nast publications.

"I know there are women out there like me who are living life to the fullest and aren't interested in depriving themselves of tastes they enjoy," added Serena Williams. "I think it's going to be great to see who enters and I know Venus and I will have a blast with the divas in March!"

Game, Set, Match, Snack

The key to living sensibly within your diet, while making it fun, is to have snacking options that fit an on-the-go lifestyle. The Nabisco 100 Calorie Packs line of stylish snacks features 16 different varieties. From savory to sweet to a combination of both, there's something for everyone.

"Nabisco 100 Calorie Packs continue to be the trendsetter for sensible snacking," said Steve Siegal, senior brand manager for Nabisco 100 Calorie Packs. "Venus and Serena embody women who know what it's like to snack with flair, and with the contest, we look forward to learning how Nabisco 100 Calorie Packs enable others to do the same."

Those interested in knowing more about what it means to "Diet Like a Diva" and to enter the contest through Feb. 10, 2010, can visit www.DietLikeADiva.com. The new site is packed with tips, videos with the Williams sisters, a monthly sweepstakes and more. Become a fan of www.facebook.com/Nabisco100Cal.

Diet Like A Diva



Divas On Fitness



Divas On Snacking



Divas On Divas



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Posted by Shelia
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"Serena's Song" Contest

Tuesday, March 3, 2009

PRESS RELEASE


Serena Williams and Ludacris' WeMix.com Launch "Serena's Song" Contest



WeMix.com and Tennis Superstar Serena Williams Launch a Nationwide Songwriting Competition in Search of the Original Best Song Ms. Williams Will Use As Her Official Theme Music at Tennis Matches and Other Outlets.


New York, NY and Los Angeles, CA (PRWEB) March 2, 2009 -- WeMix.com, the premiere online music creation community for independent musicians, announced today an exclusive partnership with superstar tennis champion Serena Williams to create an original theme song made specifically for her tennis matches.

The "Serena's Song" contest is a nationwide songwriting competition inviting independent musicians, songwriters, producers, rappers and singers to submit original music inspired by and about Serena Williams. Ms. Williams will select her personal favorite songs as Finalists, and the winner will be chosen by the online communities at WeMix.com and Ms. Williams redesigned and anticipated website serenawilliams.com. The musician with the winning song will be taken into the studio to professionally record what will become Serena's official theme music. The winner will then go to the premiere of the song at the Bank of the West Classic, in Stanford, CA., in late July. The new theme song will be used at tennis matches, public appearances and a variety of other outlets by Serena.

"Sports and music have such a powerful connection," says Ms. Williams. "I always see athletes including myself listening to music, while they're getting ready for or decompressing after a match, or a race, or a game, whichever the sport. WeMix provides fans with a fun and unique way to get involved and be a part of that process. I use my website [www.serenawilliams.com] as a way to interact with my fans, and hopefully I can use WeMix.com to continue that interaction and include my fans more in that part of my game. "So please log on and make a fun, upbeat song that motivates me and others."

WeMix was founded in 2008 by Grammy Award-winning artist Chris "Ludacris" Bridges and veteran media executive Matthew Apfel. Its corporate mission is to re-invent how popular music is sourced, filtered, produced, and marketed. WeMix builds multiple creative and distribution opportunities for talented new artists, by partnering them directly with superstar musicians and celebrities. The "Serena's Song" contest is the latest example of how WeMix.com helps new artists break through, fast track their careers, and share in the profits.

"We're thrilled to announce another unique creative event," said WeMix founder Matt Apfel. "Eclectic partners like Serena Williams help engage our talented community to create thousands of new songs, and that's always a good thing."

"Pop music knows no boundaries," added WeMix Founder Chris Bridges. "We're hoping to prove that yet again with the "Serena's Song" contest."

Beginning today, March 3, 2009, artists interested in submitting an original Serena Williams theme song to the "Serena's Song" contest can visit WeMix.com. Finalists will be chosen in early May. Complete contest rules and details can be found on www.wemix.com

About WeMix.com
Created by Disturbing Tha Peace Entertainment and MegaMobile TV, WeMix.com is a music-creation community and user-generated record label that enables unsigned singers, rappers, songwriters, musicians and producers to be heard and get discovered. Artists who join the WeMix.com community and upload their creations have the potential to sell their work directly to the consumer. Top-performers can also become eligible to have songs produced by Ludacris, thereby opening up an entirely new way to launch a career outside of the traditional music hierarchy. Please visit www.wemix.com to learn more.


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